About Adweek magazine subscription
Adweek magazine subscription
Adweek is the magazine dedicated to advertising on the web, in print, on television, in social media, radio, and anywhere else there is advertising or marketing. The weekly magazine was first published in 1978. The publication is available as a print publication or an online download or a combination of both. Adweek magazine is considered a trade publication and provides coverage of advertising campaigns, agency information, client accounts and international advertising.
An article in a recent issue includes a review of Gatorade’s new commercial featuring Usain Bolt, the gold medals winner from the Olympics. The new commercial put together by TBWA/Chiat/Day shows Bolt in the guise of the grim reaper. In the ad, he strolls through London making sure his rivals know that they do not have a hope. He walks into the Olympic Stadium in London and a narrator talks about how Gatorade did not need to run ads during the Olympics. This is because the Olympians were their advertisement because Gatorade was in their bodies as they performed. The ad ends with Bolt eating a Gatorade chew and the picture shows him on the track ready to run with the crowd cheering.
Other articles in recent issues include a look at the choices for the best commercial picks for the week, and a feature article that states both presidential campaigns need some help with branding. Adweek magazine is the place to follow advertising campaigns, slogans, innovative ideas and more. See stars made and products succeed and fail based on the marketing and advertising creativity of the advertising agencies in the United States. Get behind the scene information on upcoming media blitzes and which well known celebrity will be hawking which product.
Learn about advertising agencies and how they develop a media campaign across different media including cable TV, Twitter, Facebook and apps. Subscribe to Adweek magazine and be in on the pulse of the advertising world.