My son (5) adores transformers. We've bought other magazines and apart from CBeebies, he never really gets to the magazine, only the toy. This is different, however, he devours the magazine. It's great educationally, we love that you can enter the competitions and the toys are normally pretty good, too. Posters as well. Can't fault it. Have just ordered a subscription as we don't often see it in the newsagent's