VAT and DUTY

Updated VAT and Duty Regulations

Effective EU Changes from 1st July 2021 and USA Changes from 29th August 2025

New USA Import Rules – What You Need to Know

 As of 29th August 2025, the United States has removed the $800 de minimis exemption for imported goods. This means all goods entering the USA may now be subject to duty.

What Does This Mean for Your Magazine Orders?

• Printed Matter (e.g., standard magazines without attached gifts) is currently exempt from US duty and tax.
• Non-Printed Matter (magazines that include free gifts, toys, crafting extras, etc.) is now subject to a 10% duty.

Already Placed an Order?

Don’t worry — all existing USA orders in our system will be upgraded to a Tracked Delivery Duty Paid service. This ensures:

• No additional cost to you
• Smooth delivery without delays
• For any non-printed matter orders, Unique Magazines will cover the 10% duty on your behalf.

Placing a New Order?

• Ordering Printed Matter?
  No additional charges apply at this time. This may change only if the printed matter exemption is removed in future legislation.
• Ordering Non-Printed Matter?
  You will be charged an additional 10% at checkout to cover US duty. This will be prepaid to ensure your order continues to ship smoothly.

Please note: There may be some initial delays as the US Postal Service adjusts to the new regulations. If you experience any issues with your delivery, our customer service team is here to help – just email enquiries@uniquemagazines.co.uk and we’ll be happy to assist.

Navigating VAT Rules for European Deliveries

As of 1st July 2021, changes to EU VAT regulations affect how Value Added Tax (VAT) is applied to imported goods. The previous exemption for goods valued under €22 has been removed, meaning VAT is now charged on all orders delivered to the EU from our website.

Making It Easy for You with IOSS

Simplified Ordering Process
Unique Magazines is registered with the Import One-Stop Shop (IOSS), streamlining your shopping experience. We calculate and collect the VAT due on your order at checkout, so you won’t face any surprise charges on delivery.

Seamless Delivery

• Digital Customs Declaration: Each order includes a digital customs declaration with our IOSS number, confirming VAT has already been paid.
• Clear Labelling: Our IOSS number is also printed on the dispatch label to help speed your parcel through customs with no additional costs.

Understanding Your VAT Rates

VAT is charged at the rate applicable in the destination country. Here's a summary of VAT rates across the EU:

We're Here to Help

We always aim to provide the best experience possible. If you're ever asked to pay unexpected VAT or duty, please get in touch with us right away. We're committed to resolving any issues promptly and ensuring your experience with Unique Magazines remains hassle-free.