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Not a Playbook Magazine
A fresh perspective on brand-building that puts creativity and integrity before clicks and trends.
Buy the special of Not a Playbook Magazine.
Not a Playbook Information
- Frequency:Special, 1 per year
- Current Issue:Issue 01 (out of stock)
- Barcode:978908348920901
- Categories: Art & Culture, Culture
- Related Topics:
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About Not a Playbook Magazine
Not a Playbook by Andreas Tzortzis is a compelling look at how brands can grow meaningfully, without selling out. Told through the story of WeTransfer, a company that became a global creative force, this book explores how trust, long-term thinking, and a deep commitment to culture can build brands that resonate, not just sell. Drawing on insights from WeTransfer co-founder Damian Bradfield, and featuring voices like FKA twigs and Riz Ahmed, Not a Playbook is part business guide, part cultural reflection. Tzortzis, a former journalist with bylines in The New York Times, Monocle, and Newsweek, combines sharp storytelling with practical wisdom gleaned from his years in brand strategy at Red Bull, Apple, and his consultancy, Hella. Ideal for entrepreneurs, creatives, and anyone rethinking how to make an impact in a noisy world, Not a Playbook offers a blueprint for building with purpose over performance.
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