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Designing Brands offers an immersive look into the art of shaping modern brand worlds with a balance of rationality, thoughtfulness, and intuition.
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Created by the Creative Voyage team, this book takes readers behind the scenes of eight renowned studios responsible for some of today’s most captivating visual identities. Through a curated blend of standout projects and in-depth conversations, leaders and collaborators from these independent agencies share intimate insights into their creative processes, from strategic thinking and conceptual foundations to the emotional and intuitive decisions that define memorable brands. Structured around the essential elements of brand creation, discovery, direction, typography, illustration, photography, design, digital, and physical, the book offers a comprehensive journey through contemporary identity-building. At its core, Designing Brands is a celebration of the community behind the craft: the designers, strategists, illustrators, animators, stylists, photographers, and cultural tastemakers who come together to build meaningful brand universes. Perfect for creatives, branding professionals, and anyone fascinated by how thoughtful collaboration brings powerful identities to life.
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