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1413 Magazine is an independent, bilingual (English/Chinese) publication exploring Chinese culture, fashion, and youth identity through a playful, contemporary lens.
Buy the special of 1413 Magazine.
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Founded at the Beijing Institute of Fashion Technology by Zengli Shan and Wu Yijing, the magazine began as a campus project documenting student life before evolving into a wider cultural platform after 2018. Today, it presents modern China from a fresh, youth-driven perspective, blending visual storytelling with thoughtful editorial. Content spans fashion, niche fandoms, social trends, wellness, identity, and emerging subcultures, capturing the interests and experiences of a new generation. Published bilingually, 1413 encourages dialogue between local and global audiences while challenging one-dimensional views of Chinese culture. A visually strong, culturally engaged indie title for readers interested in global fashion, youth movements, and contemporary Asian perspectives.
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