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Restarting Your Business in a Time of Crisis and Transformation. Brand New Brand is a powerful celebration of the dynamic visual identities helping small businesses make big impressions in a rapidly changing world.
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Showcasing the most successful and inspiring branding projects from recent years, this book reveals how thoughtful, well-crafted design can transform any business, from a butcher’s shop to a bakery, bookstore, clinic, or creative studio. If a picture is worth a thousand words, branding is the visual language that demands attention, builds trust, and elevates a business from overlooked to unforgettable. Inside, you’ll find an expertly curated collection of case studies, featuring standout examples created on small budgets, innovative sustainable approaches, and trailblazing concepts that redefine what modern branding can be. Whether you’re launching a new venture or giving your current business a complete refresh, Brand New Brand is the essential handbook for anyone looking to stand out, be seen, and succeed through the power of creativity and design.
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