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MacGuffin: "the Life of Things". A new and unusual biannual launches at Salone del Mobile in Milan. Buy a single copy or subscription to MacGuffin magazine.

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About MacGuffin Magazine Subscription

MacGuffin features fabulous stories about ordinary, often anonymously designed things.

Each issue takes an object & explores the manifold stories it generates. As in Hitchcock films, MacGuffins are not main characters, merely plot devices to set the story in motion. MacGuffin #1 is all beds: customized DIY beds; cookie-cut Airbnb bedrooms; neat nightingale nests; copulating sky-scrapers; unstable flowerbeds and deflated airbeds.

Investigated by writers, critics, designers, craftsmen, and photographers like S. Jacob, C. Kabel, N.Kawakami, A. Holleman, S. Heller, W.Vanstiphout, etc.

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