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A new era of creativity and culture - EE72 is Edward Enninful’s visionary magazine celebrating inclusivity, expression, and the power of storytelling.
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EE72 is the editorial voice of Edward Enninful OBE’s global media and entertainment company, a publication that embodies his vision of creativity, inclusivity, and the power of storytelling. Named after his initials and year of birth, ee72 reflects the values that have defined his career and continue to inspire his global team. Blending fashion, culture, art, and thought, ee72 is a cultural community for open minds, where radical thinkers, emerging talents, and underrepresented voices sit alongside icons and legendary visionaries. It is a space where street meets couture, heritage meets the avant-garde, and glamour carries intent. Through striking imagery and intelligent writing, ee72 connects creativity with purpose, exploring how beauty, culture, and self-expression can unite and inspire. Each issue is a visual and editorial statement - bold, inclusive, and unafraid to challenge and redefine what culture means today. More than a magazine, ee72 is a global platform for creativity with meaning - a celebration of art, identity, and the transformative power of vision.
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I'll admit I was curious to see what Edward Enninful would create after his time at British Vogue, and EE72's Summer 2026 issue doesn't disappoint. From the moment it lands in your hands, you can tell this is a serious piece of work — it's genuinely weighty, with a substantial, almost coffee-table feel that immediately sets it apart from your average glossy. The print quality is superb throughout. Every page has that rich, tactile glossy finish that makes the photography sing. And speaking of photography, the Rihanna cover story is a triumph — the images are stylish, bold, and clearly the product of real creative vision rather than a standard celebrity shoot. One refreshing surprise: there are no adverts at all. In an era where most magazines are wall-to-wall sponsored content, it's a bold choice that makes the whole thing feel more like a curated art object than a commercial product. My only small gripe is that the body text runs a touch small for comfortable reading, so you may want good light (or your reading glasses) for the longer features. It's a minor quibble in an otherwise gorgeous publication. Highly recommended for anyone who loves fashion, photography, or simply beautiful print magazines.
A most weighty magazine full of excellent photographs. I found the text size of the long articles a bit too small for me to read. I was surprised that there were no adverts. This is most unusual. There was a list of people on the front cover. I would have liked there to be an index of the page(s) they were on rather than flicking through. Lots to look at and need to look through it again,
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