Outdoor culture. Menswear. And whatever else.
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Proper Magazine has cemented its place as a cult favourite among those who care about good design, great outdoor gear, and the culture that surrounds them. Each issue delivers a fresh, expertly curated mix of outdoor lifestyle, independent fashion, and offbeat editorial that captures the spirit of exploration, whether that means hiking a hillside or hunting down your next pair of trainers. Inside, you'll find deep dives into topics that matter to the Proper community: from a Highly Desirable Items (HDI) guide to stories on survival-grade brands like Arksen, and reflections on heritage and subculture, from terrace fashion in '80s Liverpool to the enduring nostalgia of Kickers and KEEN sandals. Expect insightful interviews, sharp visuals, and the kind of intelligent humour that’s made Proper a standout for nearly 50 editions. Whether you're into acid running, technical fabrics, or the latest collabs, this is a magazine that speaks your language.
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